TAB NZ launches Bobby Foundation26 September 2024
Bobby logo

TAB NZ is proud to announce a new brand name for distributing class 4 gaming grants, highlighting its ongoing support of racing & grassroots sports in New Zealand.

On top of significant funding through its betting activities, TAB NZ has been able to return over $34 million to sporting communities in the 13 years of its class 4 gaming licence. Funding has enhanced conditions for local clubs, provided new equipment, ensured transportation, and invested in a future where grassroots sports create opportunities and bring people together.

The new brand, the Bobby Foundation, is distinctively Kiwi says TAB NZ CEO Nick Roberts.

“Bobby was the nickname given to Phar Lap, one of New Zealand’s greatest champions. Humble, courageous, with a big heart, a true Kiwi legend! The Bobby Foundation will honour Bobby as a foundation that supports all sporting legends, past, present and future,” Mr Roberts says.

“What makes the Bobby Foundation unique from other gaming organisations, is that 100% of its funding goes exclusively to domestic racing and grassroots sports, providing the necessary financial support and resources to create a thriving culture that benefits everyone in New Zealand.”

“For New Zealanders, sport is more than just a game; it's a way of life. Our story is one of a nation bound by the thrill of competition, the camaraderie off the field, and the unyielding pursuit of that winning feeling. Bobby will harness that passion and look to build more meaningful connections within our New Zealand sporting communities.”

“Our unwavering support of New Zealand’s sporting sector extends to prioritising the safety of Kiwis through education and assistance. This is evident in our ongoing commitment to the minimisation of harm caused by gambling.”

“This is an exciting phase in our ongoing partnership with racing and sports in New Zealand, and the Bobby brand will help us connect and tell the incredible stories of our aspiring athletes and club champions, providing a platform where the Kiwi sporting dream can be where legends are made.”

The Bobby Foundation will continue to celebrate local club legends, supporting a thriving racing and sports culture that benefits everyone in New Zealand through the power of sport.

More information about the Bobby Foundation can be found at https://www.bobby.org.nz/

TAB NZ holds a significant place in New Zealand's culture, helping to fuel the future of racing codes and sporting organisations across our high-performing country.
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